Serendipity is not luck.
It’s not chance either.
Serendipity is a practice of openness and seeking that allows one to encounter the new and unexpected, connect them in novel ways, and then pursue them. The outcome is value.
It can be directed, ex. '“I am in search of…” or open-ended, ex. ‘I’m interested in new things…”
Serendipity doesn’t just happen to some people or some organizations. Opportunities for serendipity are all around us. You can look for them, see them, create them, and activate them.
You can become a practicing serendipitist.
Serendipity is a practice of…
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Active and passive, preparation and openness to the unexpected
The practicing serendipitist on Instagram
About Nora Guerrera
Curator, Connector, Strategist, Practicing Serendipitist
Nora is a strategic leader and entrepreneur who specializes in unlocking new insights, ideas, and innovation for individuals and organizations.
Her work on serendipity empowers individuals and organizations to embrace the unexpected, activate on new connections and create value through new opportunities.
She’s experienced in strategy development, organizational design, execution, implementation, and partnerships, with the ability to develop and execute complex strategies across organizational lines, partners, and through multiple delivery channels and disciplines.