In today’s environment, traditional approaches to innovation, growth, and inspiration are no longer enough.
The world is increasingly complex, rapidly changing, and highly dynamic. Linear processes and predictable strategies can’t handle the complexity.
To succeed requires a new way of creating value.
It requires serendipity.
Serendipity is not luck, coincidence, or accident.
Serendipity is the practice by which the unexpected, unanticipated or novel is transformed into new value.
It occurs when individuals, who are actively or passively seeking, encounter the unexpected, capture it, and then pursue the opportunity it reveals.
Practicing serendipity is generative—intentional mindsets and behaviors combined with varied inputs and conditions that enable novel invention, groundbreaking innovation, and strategic clarity.
The practice of serendipity helps individuals and organizations achieve ongoing and sustainable value creation.
It’s for innovators, entrepreneurs, and those looking for something more.
It’s for those of you who aren’t satisfied with the everyday, the incremental, or the status quo.
You want inspiration, new ideas—you want to create the future.
Interested?
Dive into the practice of serendipity:
Get Inspired
Read the serendipity stories of everything from Graza Olive Oil to the rolling suitcase, the discovery of DNA to the Apple I computer, and many more!
Serendipity
(could be your) Superpower
Learn how and get started.
Become an Insider
Serendipity Insiders is a group of individuals who are interested in serendipity and in bringing the practice of serendipity into their work and life.
Download our Whitepaper
See what it’s all about:
Serendipity occurs when preparation encounters the new or unexpected, sees opportunity, and pursues it to a positive outcome.
It’s not luck or coincidence.
It is a result of intentional mindsets and behaviors mixed with the unanticipated or unexpected.
About Nora Guerrera
Curator, Connector, Strategist, Practicing Serendipitist
Nora is a strategic leader and entrepreneur who specializes in unlocking new insights, ideas, and innovation for individuals and organizations.
Her work on serendipity empowers individuals and organizations to embrace the unexpected, activate on new connections and create value through new opportunities.
She’s experienced in strategy development, organizational design, execution, implementation, and partnerships, with the ability to develop and execute complex strategies across organizational lines, partners, and through multiple delivery channels and disciplines.
