In today’s environment, traditional approaches to innovation, growth, and inspiration are no longer enough.
The world is increasingly complex, rapidly changing, and highly dynamic. Linear processes and predictable strategies can’t handle the complexity.
To succeed requires a new way of creating value.
It requires serendipity.
Serendipity is not luck, coincidence, or accident.
Serendipity occurs when an individual, who is actively or passively seeking, encounters the unexpected, unanticipated, or new, makes a novel connection, and takes action to pursue it. As a result of their pursuit, new value is created.
It is a generative practice—the result of intentional mindsets and behaviors combined with varied inputs and conditions that enable novel invention, groundbreaking innovation, and personal clarity.
The practice of serendipity helps individuals and organizations achieve ongoing and sustainable value creation.
It’s for innovators, entrepreneurs, and those looking for something more.
It’s for those of you who aren’t satisfied with the everyday, the incremental, or the status quo.
You want inspiration, new ideas—you want to create the future.
Interested?
Dive into the practice of serendipity:
Get Inspired
Read the serendipity stories of everything from Graza Olive Oil to the rolling suitcase, the discovery of DNA to the Apple I computer, and many more!
Serendipity
(could be your) Superpower
Learn how and get started.
Join a Cohort
This small group offering combines guided and independent exploration, allowing you to embrace what serendipity has to offer, use it to unlock what might be, and cultivate a practice that you can use and benefit from every day.
Download our Whitepaper
See what it’s all about
Serendipity occurs when preparation encounters the new or unexpected, sees opportunity, and pursues it to a positive outcome.
It’s not luck or coincidence.
It is a result of intentional mindsets and behaviors mixed with the unanticipated or unexpected.
About Nora Guerrera
Curator, Connector, Strategist, Practicing Serendipitist
Nora is a strategic leader and entrepreneur who specializes in unlocking new insights, ideas, and innovation for individuals and organizations.
Her work on serendipity empowers individuals and organizations to embrace the unexpected, activate on new connections and create value through new opportunities.
She’s experienced in strategy development, organizational design, execution, implementation, and partnerships, with the ability to develop and execute complex strategies across organizational lines, partners, and through multiple delivery channels and disciplines.
